How To Promote Your New Podcast: 10 Effective Strategies To ... - Marketing Podcast

Published Mar 05, 21
10 min read

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In reality, it became our main method for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Gotten In Touch With, Intrigued, Reserved. Include all the podcasts and contact information to the first column. Write the email that would sell YOU on yourself. Compose down some interesting truths about yourself.

Make a note of the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something truly unique and makes for an interesting subject to discuss. It's what sets me apart from other guests.

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Craft each e-mail specifically for the show and avoid a mass copy and paste job. Also, you don't have to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a good idea to allow Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Don't follow up a couple of days later on and be like, "what the fuck, brother?" Give it a couple of weeks and follow-up with a brief e-mail ending with a concern. Who understands? Your email might have ended up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Tough however fun The real idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up till this time in the online marketing area, I've produced three different rap videos which you can see here, here, and listed below.

Nobody watched it despite the fact that we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than almost any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a lots of street cred and link juice (jim edwards marketing podcast). Not everyone will develop a rap video, but this is a workout of believing beyond the podcasting world to do some wise promotion. Lame If you got some extra cash burning a hole in your pocket, proceed and buy some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on producing content that will reside on the web forever and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed a terrific program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - writer's marketing podcast. He likewise shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for just a couple of hundred dollars, we were able to capitalize on that ONE episode. We attempted it a few more times with other guests and didn't get almost the very same reaction. That episode continued to be linked to and spoke about on social media without us having to buy any more Facebook advertisements.

If you're anything like me, creating show notes for your episodes is the most dreaded job of releasing a podcast. The fact is, you must take your program keeps in mind just as seriously as you take your show. Treat your show notes like genuine post that supply genuine worth and helpful links.

I'm not discussing records. Sure, they provide more words for SEO value, however if they are not cleaned and formatted and offer genuine worth, then you are wasting your time and money - marketing new podcast. Compose something new. Turn your episodes into clear material. Offer links to the things you discuss in your show.

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If you do not wish to compose show notes, you ought to hire somebody to compose them for you. You can begin by connecting to your audience since they already listened to your show. Or you can work with a kick-ass freelance author. They listen, carry out additional research study, and turn each one of the episode posts into extraordinary SEO bait, assisting to draw in more listeners via Google - marketing today with alan hart, podcast, rss feeds.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We also attempted various types of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other programs and make you more likely to get included since there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Invest in a great mic. I advise the Audio Technica ATR 2100 and a good introduction USB mic. If you desire to get severe, invest in a good USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high on Google bringing us listeners through search. I like this Trick. These are simple to sign up for and worth inspecting out to see if there are opportunities to be talked to. It's likewise a simple method to find podcast visitors if you're trying to find an expert on a specific topic.

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It's likewise a simple method to discover podcast guests if you're looking for a professional on a particular subject. It works well to accelerate growth, but it can cause burn out. We began with producing an episode as soon as a week for the first 8 months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads blew up (marketing matters barbara kahn podcast).

Daily can be great for making cash but I don't recommend it any longer - podcast on gorrilia marketing. It's frustrating. I like the idea, however more as a means for special content as a giveaway to individuals who register for your email list. Marc Maron develops two-minute video clips to promote each episode with simply a basic still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, but easy enough. I would only suggest this if you're incredibly passionate and enjoy taking part in Facebook Groups or Online forums based upon your subject. I'm not much of an author and discover a tough time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Probably won't get you much, but easy enough to do when and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones supplied by each social networks network.

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If you're not selling something with a direct ROI, prevent this. marketing smarts podcast itunes. Too pricey. I'm not just a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. In fact, outdoors research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that implies is you ought to definitely get more reviews because, in turn, that will assist you get you more subscribers (affiliate marketing chalene johnson podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (blue apron podcast strategy marketing). He put his program name in there. I do not truly see the worth in this. Sure, get out of your comfort zone and promote. I would not speak exclusively to promote your podcast though.

But speaking with develop your personal brand name is an excellent idea, especially if you're paid for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had an extensive affect on me as a podcaster. fullstack marketing ninja podcast downloads. If you're attempting to develop a blog/podcast, you ought to be gathering e-mails.

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Offer them options. Offer them unique material for registering, like benefit episodes or videos. Use Mailchimp. It's totally free initially. Create something unique for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App shops are simply another directory site. I don't think it deserves the time and cash to produce an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I think creating an online street team is a dazzling concept.

Produce banners they can put up by themselves websites. john reese marketing podcast. This is simple enough to include your program notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really excellent and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this prior to and I'll state it again. Business card is dead. Do not squander the cash. I think it's a great concept to give away cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly look to construct brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I question anyone has actually ever seen someone using a tee shirt of a podcast and started listening to it. It's a good idea to offer t-shirt totally free to your listens to construct a devoted army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a strategy? I know I'm pumped and prepared to start promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we prohibit together, it helps out everyone. chirocandy: the chiropractic marketing podcast.

I don't have a shitty list to offer. Simply take pleasure in an email occasionally. You accept get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

There are lots of various methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I've tried to consist of a variety of different podcast marketing methods so that you can decide on what makes sense for you.



Contents Sounds easy but brand-new customers are the most crucial factor in ranking greater in Apple Podcasts (formerly iTunes). It also indicates listeners will immediately down new episodes when they're published. targeted marketing podcast. Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to location where people discover and listen to podcasts.

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