Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing A Podcast

Published Feb 17, 21
10 min read

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In fact, it became our main method for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Called, Intrigued, Booked. Include all the podcasts and contact details to the very first column. Compose the e-mail that would offer YOU on yourself. Make a note of some fascinating truths about yourself.

Document the things that you 'd wish to speak with a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something really distinct and makes for an intriguing subject to go over. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Also, you do not need to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Gotten in touch with. It's likewise a good idea to enable Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Do not follow up a couple of days later and resemble, "what the fuck, bro?" Offer it a few weeks and follow-up with a short email ending with a question. Who understands? Your e-mail might have ended up in their spam folder, or you had the wrong e-mail address. The goal is the move the cards along the columns and book as many interviews as you can consistently.

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Tough however enjoyable The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing space, I have actually produced three various rap videos which you can see here, here, and listed below.

Nobody enjoyed it even though we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our program than almost any other kind of podcast marketing we tried.

Both Quartz and The Telegraph wrote about it, bringing really little traffic, but a lots of street cred and link juice (cialdini "the marketing book podcast"). Not everyone will develop a rap video, however this is an exercise of thinking beyond the podcasting world to do some smart promotion. Lame If you got some extra money burning a hole in your pocket, go on and buy some Facebook ads.

However, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing content that will live on the internet permanently and consistently bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We produced a terrific show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - podcast marketing consultant. He also shared it on his massively big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a short time.

Cash Mustache, and for simply a couple of hundred dollars, we had the ability to take advantage of that ONE episode. We tried it a few more times with other guests and didn't get nearly the same response. That episode continued to be connected to and discussed on social networks without us needing to buy anymore Facebook ads.

If you're anything like me, creating program notes for your episodes is the most feared task of publishing a podcast. The fact is, you need to take your program keeps in mind just as seriously as you take your show. Treat your show notes like real blog site posts that supply genuine worth and useful links.

I'm not talking about transcripts. Sure, they offer more words for SEO value, but if they are not cleaned and formatted and provide real value, then you are losing your money and time - podcast marketing stats. Write something brand-new. Turn your episodes into clear content. Provide links to the things you talk about in your show.

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If you don't desire to compose program notes, you need to employ someone to compose them for you. You can begin by reaching out to your audience since they currently listened to your program. Or you can work with a kick-ass freelance writer. They listen, carry out extra research, and turn every one of the episode posts into extraordinary SEO bait, assisting to attract more listeners through Google - google podcast logo for marketing my podcast.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We likewise tried various types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you more likely to get included considering that there are workers at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in an excellent mic. I advise the Audio Technica ATR 2100 and a great intro USB mic. If you wish to get severe, purchase a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank very high on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth having a look at to see if there are opportunities to be interviewed. It's likewise a simple way to discover podcast visitors if you're attempting to find a professional on a specific subject.

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It's also an easy method to discover podcast visitors if you're looking for a specialist on a specific subject. It works well to accelerate development, however it can cause stress out. We started with producing an episode when a week for the first 8 months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads exploded (food-based "podcast within in podcast" chief marketing officer).

Daily can be really excellent for making cash however I do not recommend it anymore - podcast marketing español. It's overwhelming. I like the idea, but more as a method for unique material as a giveaway to people who register for your e-mail list. Marc Maron creates two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have imaginative control over your program. Lame, however simple enough. I would only advise this if you're very enthusiastic and take pleasure in taking part in Facebook Groups or Forums based upon your topic. I'm very little of a writer and find a difficult time with this, so for me, it's unworthy the pain of writing.

This one is a no-brainer. Most likely won't get you much, but simple enough to do when and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. dental marketing mastery podcast. Too pricey. I'm not simply a fan of spending for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven correlation. In fact, outside research studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you ought to absolutely get more evaluations since, in turn, that will assist you get you more customers (podcast good people good marketing). Podcasts like Serial or S-Town succeed since each episode makes you want to listen the next one. The show LOST was notorious for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (podcast social media marketing). He put his show name therein. I don't actually see the worth in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking with build up your personal brand name is a good concept, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-altering and had an extensive affect on me as a podcaster. marketing disruptor podcast. If you're attempting to develop a blog/podcast, you should be collecting emails.

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Provide them alternatives. Deal them special content for signing up, like reward episodes or videos. Usage Mailchimp. It's totally free in the beginning. Develop something unique for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App stores are simply another directory site. I do not believe it's worth the time and money to develop an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I think producing an online street team is a dazzling concept.

Produce banners they can set up on their own websites. scifi and fantasy marketing podcast. This is simple enough to add in your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly excellent and important for this to work. Do not make inside jokes tweetable.

I have actually stated this prior to and I'll state it once again. Business card is dead. Do not lose the cash. I believe it's an excellent concept to offer away cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your show. Always look to develop brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go all out. I doubt anybody has actually ever seen someone using a t-shirt of a podcast and started listening to it. It's a good idea to provide shirt totally free to your listens to build a devoted army of word-of-mouth promoters.

11 Strategies To Market Your Podcast In 2020 – Outbrain - Podcast Marketing Plan

I'm thankful you made it through. How do you feel? Are you delighted? Do you have a video game plan? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all buddies here. Let's help each other out and make podcasting even larger. When we ban together, it assists everybody. probate marketing podcast.

I don't have a shitty checklist to offer. Simply take pleasure in an e-mail once in a while. You accept get emails from Matt Giovanisci. I'll respect your privacy and unsubscribe at any time.

There are tons of different ways to promote a podcast. Some are fairly simple and don't require a great deal of effort, while some may take a bit more time. I've tried to consist of a variety of various podcast marketing strategies so that you can decide on what makes sense for you.



Contents Sounds basic however new customers are the most important consider ranking higher in Apple Podcasts (previously iTunes). It also implies listeners will immediately down new episodes when they're published. saas events marketing podcast. Apple Podcasts is the huge player however Spotify and Google are rapidly making headway as the go-to location where people find and listen to podcasts.

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