11 Strategies To Market Your Podcast In 2020 – Outbrain - Duct Tape Marketing Podcast

Published Jan 22, 21
10 min read

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In reality, it became our primary technique for promoting our podcast. Create a Trello board and established 4 Columns: Podcasts, Gotten In Touch With, Interested, Booked. Add all the podcasts and contact info to the very first column. Write the e-mail that would sell YOU on yourself. Document some fascinating realities about yourself.

Jot down the things that you 'd wish to speak with a visitor pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something really unique and produces a fascinating topic to go over. It's what sets me apart from other visitors.

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Craft each email specifically for the show and avoid a mass copy and paste job. Also, you do not need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's likewise a great concept to enable Card Aging, so you can get a graph of the length of time those cards have actually been sitting in each column.

Don't follow up a couple of days later and be like, "what the fuck, bro?" Give it a few weeks and follow-up with a short email ending with a question. Who knows? Your email could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Difficult however enjoyable The genuine idea here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing space, I've produced 3 various rap videos which you can see here, here, and listed below.

Nobody viewed it despite the fact that we promoted the hell out of it. I think that it was a mix of individuals assuming it would have been shitty and not being funny enough. The reality is, this video did more for our show than almost any other form of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing very little traffic, but a lots of street cred and link juice (guerrilla marketing podcast). Not everybody will create a rap video, but this is an exercise of believing exterior of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on developing material that will reside on the web permanently and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We produced a great program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - bad fish marketing podcast. He also shared it on his enormously big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a short time.

Cash Mustache, and for simply a couple of hundred bucks, we were able to capitalize on that ONE episode. We tried it a few more times with other visitors and didn't get nearly the exact same action. That episode continued to be linked to and spoke about on social networks without us needing to buy any more Facebook advertisements.

If you're anything like me, creating show notes for your episodes is the most dreaded task of releasing a podcast. The fact is, you ought to take your program keeps in mind just as seriously as you take your program. Treat your show notes like genuine article that provide legitimate worth and useful links.

I'm not discussing records. Sure, they offer more words for SEO worth, however if they are not cleaned up and formatted and supply genuine value, then you are squandering your time and money - the music marketing podcast. Write something brand-new. Turn your episodes into clear material. Provide links to the things you talk about in your program.

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If you don't desire to compose show notes, you must employ somebody to write them for you. You can begin by reaching out to your audience due to the fact that they already listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research, and turn every one of the episode posts into amazing SEO bait, assisting to draw in more listeners through Google - social media marketing podcast suggest a spaker.

We looked at what episodes got the most downloads and tried to develop similar episodes in the future. We also tried different types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get featured given that there are workers at iTunes listening.

Utilize your ears. If it sounds excellent, then it probably is. Purchase a good mic. I recommend the Audio Technica ATR 2100 and a great introduction USB mic. If you wish to buckle down, invest in a great USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank really high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to register for and worth taking a look at to see if there are opportunities to be talked to. It's likewise a simple way to discover podcast visitors if you're trying to find a professional on a specific topic.

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It's likewise an easy way to discover podcast visitors if you're attempting to find an expert on a particular subject. It works well to speed up growth, but it can result in burn out. We began with producing an episode when a week for the very first 8 months. Then in May of 2014, we explore doing an everyday episode for the next 31 days and our downloads took off ("internet marketing this week" podcast).

Daily can be excellent for making cash however I don't suggest it any longer - lse marketing lecture podcast. It's overwhelming. I like the concept, however more as a means for special content as a free gift to people who register for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a simple still image.

I won't be doing this, but I'm not against it. Sure, why not. As long as you have imaginative control over your show. Lame, however easy enough. I would only suggest this if you're incredibly passionate and enjoy participating in Facebook Groups or Online forums based upon your topic. I'm very little of an author and find a tough time with this, so for me, it's unworthy the pain of writing.

This one is a no-brainer. Probably won't get you much, however easy enough to do once and leave it alone. From experience, I can tell you that Reddit is the just excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, prevent this. rockstar marketing podcast. Too pricey. I'm not simply a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In reality, outside research studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that suggests is you need to definitely get more evaluations due to the fact that, in turn, that will assist you get you more subscribers (agent marketing syndicate podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so obviously, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (marketing podcast libsyn). He put his program name therein. I do not actually see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak entirely to promote your podcast though.

However speaking to develop your individual brand name is a great idea, specifically if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. scifi marketing podcast. If you're trying to construct a blog/podcast, you need to be collecting emails.

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Offer them options. Offer them special material for registering, like bonus episodes or videos. Use Mailchimp. It's totally free initially. Create something unique for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promotion. App stores are simply another directory. I do not believe it's worth the time and money to create an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I think developing an online street group is a brilliant concept.

Develop banners they can install on their own sites. marketing channels blog podcast video social media. This is simple enough to include in your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be actually good and valuable for this to work. Do not make inside jokes tweetable.

I've stated this before and I'll state it again. Business card is dead. Do not lose the cash. I think it's a good idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your show. Always seek to develop brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I doubt anyone has actually ever seen someone using a tee shirt of a podcast and started listening to it. It's an excellent concept to offer shirt totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you excited? Do you have a video game plan? I know I'm pumped and prepared to begin promoting!. Remember, we're all friends here. Let's assist each other out and make podcasting even bigger. When we ban together, it assists everyone. marketing land live podcast.

I don't have a shitty checklist to offer. Just delight in an e-mail every now and then. You concur to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe whenever.

There are tons of different methods to promote a podcast. Some are fairly easy and do not require a great deal of effort, while some might take a bit more time. I've attempted to consist of a range of various podcast marketing methods so that you can decide on what makes sense for you.

Contents Sounds basic but new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It likewise means listeners will immediately down brand-new episodes when they're released. fitness marketing podcast. Apple Podcasts is the huge gamer however Spotify and Google are rapidly making headway as the go-to location where individuals find and listen to podcasts.